Agenda and minutes

In accordance with Minute No. B18 of a meeting of the Cabinet held on 24^th May, 2006, consideration was given to a report of the Director of RiDO on the proposed Business Plan for the year 2007/08 for the South Yorkshire Destination Management Partnership, known as Yorkshire South Tourism (YST) for joint approval.

A partnership agreement dated 13^th December, 2006 was signed and approved by the four South Yorkshire local authorities to set out the collaboration agreement in respect of the South Yorkshire Destination Management Partnership.

A copy of the full Business Plan for 2007/08 was attached to the report now submitted at Appendix A.

The Plan included a summary of achievements to date and confirmed the four main priorities looking forward as being:

• Business Tourism
• Events support
• Destination marketing support for airlines
• Installation and implementation of a Destination Management System (DMS)

The plan further described individual target outputs required by the major funding Partners of Objective 1 and Yorkshire Forward.  Also outlined in the report were the main areas of operational activity over the coming year, together with a staffing plan to deliver the objectives, with a series of KPI measurement and outputs.

It was reported that the Council’s contribution to the partnership was both financial and provision of officer ‘in-kind’ time.  The financial contribution was restricted to the level of the previous subscription to Yorkshire Tourist Board, and any further contribution to specific projects.  Any such costs would be contained within the service revenue budget.

These issues had all been discussed by the Board of the Destination Management Partnership and were acceptable to them.

Resolved:-  That the Business Plan as submitted by YST for the South Yorkshire Destination Management Partnership for the year 2007/08 be approved.